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A customer buys once. A fan brings people with them.
Getting there takes months of showing up. Listening. Keeping promises. Giving people a reason to care when you are no longer in their feed.
This Ugly Talk gets into the work behind real fandom. The creator calls that went nowhere. The community plays that looked dead for months. The moment loyal customers pushed back and the brand had to answer.
No follower-count victory laps. Just the decisions, mistakes, and proof behind communities that stick.
Why you should be in this room.
Hear how consumer brands turn one-time buyers into people who recruit other buyers.
Learn which signals reveal loyalty before revenue catches up.
See how brands build with creators from the first idea through launch.
Learn what to keep doing when the community looks quiet.
Hear how leaders respond when their biggest supporters become their loudest critics.
What's on the table.
Building superfans at scale: What makes customers care enough to bring other people in.
Creators and co-creation: How brands share the build instead of buying a post at the end.
Measuring fandom: The numbers that matter after likes and reach stop telling the truth.
The slow build: What to do when months of work look like nothing is happening.
When fandom turns: What community pushback reveals about the trust you built.
Managing a crisis: How to respond fast, own the miss, and keep trust intact.
Who's getting in.
CPG and consumer-brand founders building a customer base that sticks.
Brand and community leaders responsible for loyalty and retention.
Creators building their own audience or working with consumer brands.
Marketers who care about advocacy, repeat purchases, and long-term growth.
About Ugly Talk
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough \
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