In this workshop you will learn how to reach more customers & grow your business with Google Ads.
About this event
In this session we'll talk about:
How to create an account & set up an ad campaign
How to write great ads, refine keywords, & include ad extensions
How to measure success
Grow with Google Professional Trainer
Petia is a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe's website boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin Donuts & Fleet Bank.
For the past 10+ years as Principal of The Stylista Group, Petia & her team have developed & implemented digital marketing plans that have produced outstanding measurable results. The firm has a niche focus that helps legacy lifestyle & luxury brands to connect with present-day customers by harnessing the power of their brand stories & collaborating with micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics, Isoplus Hair Products, & Castro Convertibles, to name a few.
She holds an MBA in Marketing Management from The Lubin School of Business at Pace University as well as a BA in Management/Marketing from Simmons College, Boston, MA.
I love small businesses!
I love compelling small business stories even more!
Being an educator is in my genes
I enjoy traveling & meeting new people
Favorite quote If you want to go fast go alone. If you want to go far
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