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COMING UP

GDC 2026
(Mar 09 - Mar 13)

SXSW 2026
(Mar 12 - Mar 18)
 
 
 
 
 
 
 
 
 
 
 
 
Popular Event 
With Kristyn Maddox (Product Mktg, Microsoft), Justin Murray (Plug & Play), Juhi Saha (ex-MD Pegasus, Microsoft).
Venue, To Be Announced
Mar 03 (Tue) , 2026 @ 06:00 PM
FREE
 
Register
 
 

 
DETAILS

Curious how startups land Fortune 500 clients? The secret often lies in the right partnerships. Yes this is for early stage too.nAccess Enterprise Customers through Partnerships like Microsoft & other Fortune Companies.nWhether you're an early-stage founder or post-Series A operator, this workshop is designed to give you actionable insights to break into the enterprise market.nJoin us for a tactical conversation led by Crystelle Desnoyer, CEO of How2Scale & Principal Strategic Partnerships GenAI at Adobe, with Justin Murray Investor at Plug & Play, Kristyn Maddox, Product Marketing leader at Microsoft & Juhi Saha (Former Microsoft MD, Pegasus Program), Microsofts global startup acceleration initiative that helped startups scale through cloud partnerships & enterprise sales enablement.nThis session will unpack:nHow to navigate & plug into partner ecosystems like MicrosoftnHow to maximize value through the marketplacenWhat enterprise customers are really looking for (and how to stand out)nThe dos & donts of co-selling with cloud providersnReal-world strategies used to help startups grow through Microsofts partner networknSpots are limited. RSVP now to level up your GTM with the power of partnerships.n Date & Time: March 3rd | 68:30 PMnHosted by How2Scale.nRun of Show:n6pm - doors open with Welcome Drinks & Snacksn6:30pm - Panel with Plug & Play & Microsoft & Q&An7:30pm - Networkingn8:30pm - end of eventnYour Host:nHow2Scale is a boutique advisory & event production firm helping scale-ups, investors, & enterprises accelerate growth through strategic partnerships, operational excellence, & curated community experiences. With deep expertise in scaling Tech companies across industries & stages, How2Scale bridges the gap between little tech & big tech through hands-on operational execution, content-rich gatherings, & ecosystem-led initiatives.nSponsored by:nMicrosoft empowers organizations worldwide with secure, scalable cloud & AI solutions that drive innovation & productivity.nPartner1 is a two-time Power Partner & one of only five Microsoft Partner Led Networks globally, enabling B2B scale-ups, investors, & enterprises to accelerate growth through strategic partnerships, operational excellence, & investor-ready GTM enablement.nSavills is a global real estate advisory firm helping startups optimize their workplace, portfolio, & location strategies to scale efficiently.nMaison de lOccitanie promotes economic, cultural, & innovation ties between the Occitanie region in France & international partners.
 
 
 
 
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