Join us as we hear Elizabeth Kim & Ben Babcock share how Jet.com has incorporated behavioral science into the company. Theyll talk about the experience of hiring a behavioral scientist onto a user research team as well as the successes & challenges of integrating behavioral science into industry.

Jet.com is an e-commerce company recently acquired by Walmart where Elizabeth works as a behavioral scientist under Ben who is the senior director of research & insights. Prior to Jet, Elizabeth designed & conducted experiments under Dan Ariely at the Center for Advanced Hindsight. Ben spent the past 20+ years spearheading industry research at startups, Amazon, Microsoft, Columbia University & now Jet.

Many thanks to ideas42 for hosting our event. Please RSVP will your full name by Monday, April 15 if you plan to attend.