| |
| Cynopsis Measurement & Data Conference
|
| With Andy Brown (CEO, Attention Council), Dave Campanelli (Chief Investment Officer, Horizon Media), Mike Dean (MD, Deloitte), Lauren Fisher (GM, Advertiser Perceptions), Carol Hinnant (CRO, Comscore), Anthony Katsur (CEO, IAB Tech Lab), Rob Klippel (SVP, Spectrum Reach). |
| Edison Ballroom, 240 W 47th St |
|
Jun 13 (Tue) , 2023 @ 08:30 AM
| |
$895 |
|
|
|
|
|
|
|
|
| |
| DETAILS |
|
MEASUREMENT & DATA ACROSS THE AD AND CONTENT ECOSYSTEM - ANSWERS TO THE QUESTIONS THAT REALLY MATTER
Can the industry really support a multi-currency model? What role will attention metrics play & how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization & creative development of content? Measurement & data is undergoing fundamental change. Join us for Cynopsis' two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution & address the questions that really matter to you & your business through in-depth discussion & high-level networking.
WHAT'S NEW THIS YEAR
Educating Future Leaders in Measurement:
When? June 13, 2023 from 8:30am-12:30pm
Presented in a smart, interactive morning session, the Measurement & Data Bootcamp will introduce both newer industry team members, & those who might want a refresher, to the basics of media measurement - audience, impression, frequency, reach, CPMs & outcome. We will also cover the topline conversations around consistent measurement across platforms, with each session taught by professionals in the field. The Bootcamp will lead directly into the annual Measurement & Data Conference, kicking off later that day.
Honoring Achievement in Media Measurement
When? June 14, 2023 from 12:45-2:45pm
In a rapidly changing data environment, where true cross-platform measurement remains a critical goal for buyers & sellers alike, Cynopsis Media is launching the Measure Up! Awards, the first benchmarking program to honor the changemakers & leaders in measurement & data across the ad & content ecosystem. This is the moment to be recognized for both strategic & tactical accomplishments & advancements around currency, attribution, Connected TV & more.
|
|
|
|
|
|
|
|
