Sign up for our awesome New York Tech Events weekly email newsletter.     EVENT DETAILS MEASUREMENT & DATA ACROSS THE AD AND CONTENT ECOSYSTEM - ANSWERS TO THE QUESTIONS THAT REALLY MATTER Can the industry really support a multi-currency model? What role will attention metrics play & how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization & creative development of content? Measurement & data is undergoing fundamental change. Join us for Cynopsis' two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution & address the questions that really matter to you & your business through in-depth discussion & high-level networking. WHAT'S NEW THIS YEAR Educating Future Leaders in Measurement: When? June 13, 2023 from 8:30am-12:30pm Presented in a smart, interactive morning session, the Measurement & Data Bootcamp will introduce both newer industry team members, & those who might want a refresher, to the basics of media measurement - audience, impression, frequency, reach, CPMs & outcome. We will also cover the topline conversations around consistent measurement across platforms, with each session taught by professionals in the field. The Bootcamp will lead directly into the annual Measurement & Data Conference, kicking off later that day. Honoring Achievement in Media Measurement When? June 14, 2023 from 12:45-2:45pm In a rapidly changing data environment, where true cross-platform measurement remains a critical goal for buyers & sellers alike, Cynopsis Media is launching the Measure Up! Awards, the first benchmarking program to honor the changemakers & leaders in measurement & data across the ad & content ecosystem. This is the moment to be recognized for both strategic & tactical accomplishments & advancements around currency, attribution, Connected TV & more.