Data-driven content has become a very popular concept over the past couple years. Brands & publications are now learning how to use their analytics to tap into their audience & know the content they are hungry for.
For our first talk of 2019, we are having our friends over at Parse.ly come talk to us of the trends they saw in 2018 & what to expect in the coming year.
Agenda:6:30 - 7:00 = Social/networking time with drinks & food~ 7:00 = Clare & Kelsey will start their talkRemaining time will be spent with a Q&A
A little info about our speakers:
Clare Carr - Clare leads marketing, communications, & brand at Parse.ly. Shes translated a background in start-ups, renewable energy, & digital media into a passion for discovering what makes something worthy of audience attention. A contributor to The Drum, Native Ad Institute, & Digital Content Next, Clare speaks across the world on how analytics & data can unleash creative potential. A graduate of the University of Virginia, Clare lives in Brooklyn, NY.
Kelsey Arendt - Kelsey, Senior Data Analyst, leads network data studies at Parse.ly. She also heads up Audience Development Solutions, providing content strategy & audience development consultation for Parse.ly-powered organizations, & hosts the #parselyauddev educational series. She is a midwestern transplant to New York City, & is an avid hiker, homebrewer, & musician.