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With Allison McDuffee (Dir. Sales Insights & Measurement, Twitch), Michael Roca (MD DE&I Investment, OMG), Sarah Stringer (Head of Media Partnerships, Dentsu), Frank Puma (MD Investment, Mindshare).
Wed, Sep 28 @ 02:00 PM   FREE   Online

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Generation Twitch is a global audience connected by a set of shared values & a passion for live experiences. This community blurs the boundaries between the physical & virtual worlds-and creates culture in real time. But how can brands reach & entertain an audience that drives change & sets new trends?

In this panel discussion, led by Allison McDuffee, Twitch's Director of Sales Insights & Measurement for the Americas, we'll examine the emergent codes in entertainment & attitudes towards brand activity that define Generation Twitch, & uncover the opportunities for brands. Join us on September 28 at 2P ET for new insights & best practices from brands, agencies, & more. Panel includes:

Moderator: Allison McDuffee, Director of Sales Insights & Measurement for the Americas, Twitch

Michael Roca, Managing Director, DE&I Investment, OMG

Sarah Stringer, Executive Vice President, Head of US Media Partnerships, Dentsu

Frank P. Puma, Managing Director, Investment, Mindshare

*Please note: There will not be a replay of this event. Watch live in real time.
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