Sign up for our awesome New York Tech Events weekly email newsletter.     EVENT DETAILS Generation Twitch is a global audience connected by a set of shared values & a passion for live experiences. This community blurs the boundaries between the physical & virtual worlds-and creates culture in real time. But how can brands reach & entertain an audience that drives change & sets new trends? In this panel discussion, led by Allison McDuffee, Twitch's Director of Sales Insights & Measurement for the Americas, we'll examine the emergent codes in entertainment & attitudes towards brand activity that define Generation Twitch, & uncover the opportunities for brands. Join us on September 28 at 2P ET for new insights & best practices from brands, agencies, & more. Panel includes: Moderator: Allison McDuffee, Director of Sales Insights & Measurement for the Americas, Twitch Michael Roca, Managing Director, DE&I Investment, OMG Sarah Stringer, Executive Vice President, Head of US Media Partnerships, Dentsu Frank P. Puma, Managing Director, Investment, Mindshare *Please note: There will not be a replay of this event. Watch live in real time.