**IMPORTANT NOTE** Event registration must be completed HERE on the UXDX website.

We'll be hosting this event in Priceline's iconic offices, The Empire State Building. For security measures, every attendee must register their attendance on the UXDX website above.

SCHEDULE:

6:15 - 6:50: Registration & Networking

6:50 - 7:00: Welcome talk from our ambassador: Ryan Leffel, Head of Design at Priceline.

7:00 - 7:30

Connor Joyce, Senior User Researcher at Microsoft.

"The Art & Science of Building AI-Enhanced Features"

This presentation shifts the focus from vanity metrics to genuine behavioural change, introducing a framework that ties feature success to user behaviour & business impactcalled the User Outcome Connection. It also explores when & how to use AI to create transformative features.

7:30 - 8:00:

Join Kevin Heery, CPO of Priceline, as they are interviewed by Michelle Parsons, CPO of LEX.

"Building Sticky Products: The CPO's Guide to Irresistible Products"

Join the two for an insightful deep dive into the art of building sticky products In this dynamic conversation, these industry leaders will unpack the secrets behind creating products that users can't resist coming back to, learn the;

• psychology of user loyalty & how to foster it


• Effective testing strategies to refine your product's stickiness


• delicate balance between user desires & business objectives

8:00 - 8:30: Networking & Idea Sharing.

Thank you to Priceline as always for supporting our New York events.

See you there New York!