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LIFT Your Story is a series of interactive workshops designed to help startup founders build & elevate their companies using best practices & proven storytelling techniques from leaders in media & technology.
Over the course of seven workshops in New York City & Philadelphia, founders will hear from industry experts on creating a business plan, turning that plan into a business, pitching & selling, building a team, product design & fundraising.
LIFT Your Story is partnership between Comcast NBCUniversal LIFT Labs & the Made in NY Media Center by IFP. Workshops are free to attend, though prior registration is necessary.
Topic Focus: User Experience Design & Strategy
Make your users the heroes of their own customer journeys. Learn how storytelling, user testing & design brings you closer to your users to understand their needs, goals & pain points. How does your service or product fit into their life? What does it help them accomplish? Together we'll use interactive brainstorming & design thinking techniques to uncover insights & ideate on solutions to complex challenges. We'll also explore common approaches to the UX design process such as experience mapping, personas & flows. We'll learn how to design for the end-to-end user experience to create exceptional digital product experiences & lasting customer relationships.
Ellen Park is a UX designer who is passionate about using storytelling & empathy to craft innovative & human-centered digital experiences. Currently, she is a Senior UX Product Designer at EPIX, a premium TV network & streaming service owned by MGM whose original series include Godfather of Harlem starring Forest Whitaker. At EPIX, Ellen utilizes design thinking methodology as well as user research & testing to lead data-informed design practices. Her background in UX design includes solving for unique problems faced by various industries including city government, financial technology & mobile health. Ellen is also a visual storyteller who received her Master's degree in journalism from Columbia University & worked for several years in digital media & documentary film at the Center for Asian American Media in San Francisco.
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