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Join us in New York City for an in-depth look at how cultural influence shapes consumer buying decisions, drives brand loyalty, & fuels the next wave of trends with Huan Nguyen, CRO at Hypebeast.
Join Huan Nguyen, Chief Revenue Officer at Hypebeast, as he explores how cultural influence drives consumer behavior. He'll discuss trend acceleration, exclusivity, & community engagement - key factors in building brand relevance & lasting loyalty.
Huan Nguyen
Chief Revenue Officer
Hypebeast
Huan Nguyen, CRO at Hypebeast, leads the global development, growth & performance for media, agency, & business franchises & verticals, outside of HBX. He's been instrumental in the extraordinary growth of Hypebeast's North American & global Media & Agency businesses.
Event Overview
Hypebeast sits at the intersection of culture & commerce, uniquely positioned to help brands capitalize on emerging trends. This discussion will explore the evolving role of cultural influence in consumer purchasing behavior.
01
The Hype Cycle & Brand Relevance
Brands must anticipate cultural shifts & position themselves early to stay relevant. Understanding trend acceleration & consumer sentiment is key to longevity.
02
Collaborations & Limited Drops
Scarcity & exclusivity drive demand. Successful brand partnerships tell compelling stories, creating hype that fuels engagement, loyalty, & premium pricing.
03
Community as Currency
Authentic engagement with niche subcultures builds lasting brand equity. Brands that foster deep connections through shared values & experiences gain long-term loyalty.
Details of the Evening
What's Included
Gourmet Light Refreshments - Enjoy a curated selection of artisanal bites & small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails - Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites & unique creations.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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