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With Christel Borge (CEO, Entur), Daniel Rudmark (Sr Research, RISE Research Institute Sweden), Ida Schauman (Policy & Govt Affairs Mgr, MaaS Global), Jenny Simonsen (Dir. Operations & New Mobility, ITS Norway).
Thursday, January 21, 2021 at 11:00 AM   Absolutely Free   Online

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Join us as experts from the U.S., Finland, Sweden, & Norway explain the current landscape & future of data sharing.
About this Event
To build smart & sustainable cities & enable seamless multimodal traveling - private-public cooperation & data handling need to be enhanced. Integrating various transport services & modes into a single mobility service accessible on demand - requires a holistic strategy & strong collaboration & understanding of the traveler's needs & the need to exploit data that should be gathered in the public domain instead of everywhere.

Covid-19 has taught us that there is a need for better collaboration in data sharing to inform government policy & track public transport use. Operators have informed their passengers about how busy public transport is to help the passenger make the right decision on when is the best time to travel.

The mindset has to change...

Genuinely changing to a personalized travel experience rather than using a private car requires more & better public/private collaboration & commitment from all mobility players.

Open data calls for collaboration & opening up data to give passengers & authorities the right information on offerings & improve the journey.

In this Bifrost Talk: Mobility, we will hear our experts in the U.S., Finland, Sweden, & Norway. talking about their experience in playing a leading role in implementing, operating, & maintaining data.

- How do we realize the transport system of the future with big data platforms?

- How do we regulate access & requirements as well as the distribution of transport data?

- Or How do we get transport providers to collaborate nationally significantly but maybe across borders/state borders?

-Do we know if MaaS is the answer to our mobility needs? Or is it still too fragmented?

-Will Covid-19 change the way we will travel in the future?

-How do we create a mindset where data & analysis form the basis for all fact-based initiatives & decisions?

Being open data-driven is so much more than just technology. To meet the future's sustainable transport system requires embracing new collaborations, regulating smarter, & understanding user needs while encouraging the user away from their private cars.


- Christel Borge, CEO at Entur AS

- Daniel Rudmark, Senior Research at RISE Research Institute Sweden

- Ida Schauman, Policy & Government Affairs Manager at MaaS Global (Whim App)

- Moderator, Jenny Simonsen, Director for Operations & New Mobility at ITS Norway

Christel Borge, CEO at Entur AS

Christel Borge has been CEO of Entur AS since August 2020. She most recently came from the position as CEO of Dipper AS, a Telenor-owned mobile company for companies. Borge has held key management positions in the Telenor Group since 2005, including as head of group strategy & CEO. Prior to this, she worked at McKinsey. She is educated from NTNU - Norwegian University for Science & Technology & INSEAD in France.

Daniel Rudmark, Senior Research at RISE Research Institute Sweden

Daniel Rudmark works as Senior Researcher at RISE Research Institutes of Sweden on issues relating to open transport data publication & re-use. He has worked with several actors within the Swedish public transport sector, but also internationally in Rio de Janeiro, Dar es Salaam & Mysore. Since 2017 he serves as the coordinator of the ODIN network

Ida Schauman, Policy & Government Affairs Manager at MaaS Global Limited

Jenny Simonsen, Director of Operations & New Mobilities at ITS Norway

Mrs. Jenny Simonsen (F) is Director for Operations & New Mobilities at ITS Norway. Mrs. Simonsen has over 15-years of international management experience from the Automotive & Intelligent Transport Systems business sectors. She works with ITS Norway's members to foster the development of new technologies & services in the mobility sector. She pays attention to emerging technologies & is very interested in smart city solutions & the building of public-private partnerships.
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