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AI is changing how brands are discovered, evaluated, & recommended.
Visibility is no longer driven by rankings alone - it's shaped by how often, where, & by whom a brand is referenced across the internet.
In this session, Passionfroot, Profound & Clay bring together growth, marketing, & brand leaders to explore what actually drives visibility in an AI-first world.
We'll discuss:
Why AEO is less about ranking #1 & more about citation density - & what that means for how brands show up in AI-generated answers
How AI systems synthesize information across creators, platforms, & communities, & which signals actually influence visibility
The evolving role of creators in shaping trust, relevance, & authority in an AI-first internet
What the new rules of GTM look like as discovery shifts from search to synthesis - & how teams operationalize this across tools, workflows, & systems
This is a curated session including fireside chats & a panel designed for Marketing & Growth leaders who want to understand how visibility is changing & how to adapt before it becomes obvious.
Seating is limited & approval is required
Drinks, snacks & conversation
Request an invite RSVP via Luma
About the Hosts
Passionfroot is the leading B2B creator marketing platform helping modern GTM teams work with creators as a core growth channel. Brands such as Figma, Replit, Granola, Box & Framer use Passionfroot to plan, run, & scale creator-led GTM across platforms like LinkedIn, newsletters, YouTube, & IG. Learn more here.
Profound helps brands understand & improve how they show up in AI-driven search & answer engines. By analyzing visibility, citations, & signals across the internet, Profound enables teams to adapt their SEO & content strategies for an AI-first internet. Learn more here.
Clay is a go-to-market intelligence platform that helps teams find, enrich, & activate high-quality data to power personalized outreach at scale. By combining hundreds of data sources with AI, Clay enables companies to identify the right prospects, automate workflows, & turn insights into revenue. It's used by modern sales & growth teams to build smarter pipelines & move faster with better data. Learn more here.
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