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About this workshop
Your organization has a Facebook page, Twitter account, YouTube channel, Instagram...but now what? How do these tools fit into your organization's long term strategies for winning? This training will offer 2 days of actionable insights & case studies to help you solve the Social Media Strategy puzzle.
Takeaways:
Understanding how to create a strategic plan for managing your social media
Strategies for building & managing your community on platforms like Facebook, Twitter, Instagram & more along with tactics & best practices
Building & Implementing Content Strategy
Hands on lessons on Facebook & Twitter advertising basics
Using Social Media to Listen to Your Community
Tools to help manage your social media
How to determine which Social Media Metrics to pay attention to & where to find the data that matters
Who Should Attend?This training is intended for people who have a firm grasp on the basic skills of managing social media for an organization & are ready to take the next step to do so strategically.
Prereqs & Preparation
Laptop
About the Facilitators
Beth Becker
Beth Becker is the founder of Becker Digital Strategies, a boutique digital consulting firm specializing in top-level digital strategy, social media strategy, & digital training. Well known for developing & leading digital boot camp trainings & mentoring the next generation of digital campaigners, Beth & her team conduct digital trainings around the world & coach organizations in building & implementing their digital strategy.Beth blends strategy with hands-on expertise in the use of social media to organize grassroots movements & energize campaigns.
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