When should startups start thinking about their reputation? How should they position themselves? Does getting covered by the media make a difference for startups? And how do you get good press coverage? How far can you get on your own, & when should you start thinking about hiring in-house vs an agency?
A PR veteran, Aurli Bokovka, founder of Illume PR, will share her advice for startups & how they should think about PR, based on her experience working with brands big & small, from Bitstrips to Qualcomm.
Event details & logistics: This is a virtual zoom event. The first 30 min will be a fireside chat with Aurli & Dorothy (Co-Founder, Lynx Collective) & then we'll take questions from the audience.