This workshop will focus on the importance of design research & how to maximize its impact on users.
About this event
*This event is open to NYU Students, Staff, & Faculty only.
How confident are you that the concepts & strategies are you coming up with will make a measurable impact on the problems you are trying to solve? Are you sure you are even focused on the right problem? Without meaningfully studying the space you want to change, developing a shared understanding with partners or teammates, & targeting the most powerful levers for change you run the risk of going down a costly path riddled with wasted effort. Once you feel confident you are headed in the right direction, how do you make sure you prioritize the right ideas that drive toward the intended outcome? There are best practices & methods that can help.
In this session Natalie Kuhn, Director of Design at Capital One will explain the importance of research as a foundation for any work you're doing & how to use it to maximize impact. She will walk the room through activities to make sense of learnings through mapping, identify where to focus ideation, & how to prioritize which concepts to pursue given desirability, viability & feasibility. All of the methods & insight she shares will help you strengthen your skills for any career you take on - whether you go into a more strategic role or choose to focus on your craft within any discipline. Regardless of where you end up, you will always face problems that will need to be researched, broken down, & solved in a systematic way.
Intro: Planning, Conducting, & Making Sense of Research
Methods Overview: Exploratory, Generative, & Evaluative
Research Practice: Mock Interviews, Debriefing
Synthesis Practice: Using Mapping to Understand, Prioritize
Outro: What Would You Do Next?
Wrap Up Discussion, Questions
The Design & Innovation Studio is a series of interactive workshops that guide participants through each stage of the Design Thinking process. The workshops are led by invited guests who are experts in their field. Participants will have a chance to get hands on experience through collaborative exercises, learn about our guests professional journeys, & ask questions.
More about Natalie Kuhn
Natalie Kuhn is a Director of Design within Capital One's Machine Learning practice. Prior to her current role, she led various teams within the Commercial Bank across Treasury Management, OneExperience, B2B Payments, TM Operations, & Credit teams as well as worked within Enterprise Services Risk. Natalie regularly teaches design education courses as well as coaches teams through research, synthesis, strategy, creative concepting, prototyping & product testing. Before Capital One, Natalie worked as a Service Design consultant at FJORD & has spent her career as a designer working with startups, agencies, & service providers to strategically improve their offerings. Natalie is also a Service Design Network (SDN) accredited Service Design Master & co-founder of the SDN New York Chapter-they host regular events open to anyone.
*This workshop is open to all current NYU student, staff, & faculty & will take place in-person at the NYU MakerSpace located in the Tandon School of Engineering on the downtown Brooklyn campus.*