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Distribution is Your Moat: A series on Distribution & Marketing for Startups
Presented by Surface AI
"As the cost of code goes to zero, distribution is your only moat." While marketing, distribution, & go-to-market are established fields with many tried & true methods, each startup's playbook will be as unique as its company. To help companies understand, define, & grow their distribution, Ari Spool of Surface AI brings together a selection of startup growth leaders for a breakfast panel to strategize. Refreshments by Donut Pub.
Rachel Schindler is a startup founder & builder working at the intersection of media, AI, & technology. She advises both established organizations & new startups in building sustainable media businesses & addressing the next frontier of journalism, content & AI.
Most notably, Schindler co-founded Punchbowl News, a nonpartisan media outlet focused on Washington's political power dynamics. She led product strategy & audience development, building newsletters, podcasts, & community events for readers spanning from Capitol Hill insiders to political enthusiasts. Before founding Punchbowl News in 2021, Schindler worked at Facebook (now Meta) in global strategy & news partnerships, following roles at POLITICO & Capital One. She holds a Bachelor of Science in Political Science from Washington University in St. Louis.
Surface AI is an autonomous landing-page optimization engine. We connect to your existing site with one line of code - a quick setup through your CMS. From there Surface automatically generates & tests new headlines, CTAs, layouts, & images in brand voice, shifting traffic toward what's winning & continuously optimizing over time. All attendees will receive a free trial of Surface!
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