Exploring programmatic digital out of home
Programmatic digital out-of-home (DOOH) provides faster & more flexible solutions for brands than ever before. You can now deliver relevant messaging more efficiently, without having to make repeated direct buys.
With research suggesting that DOOH ad spend will increase by 19.2% in 2021, & account for $3.84bn in 2023, how can marketers leverage this in their programmatic strategy to drive revenue?
In this session we will explore:
- What programmatic DOOH is
- Why brands should consider leveraging programmatic DOOH
- The benefits of programmatic DOOH
- The relevancy of programmatic DOOH during lockdown
- And more!
Date: Thursday, December 3rd
Time: 10am EST | 3pm BST