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With Danny Palestine (Head of Customer Success, Julius), Edgar Hernandez (CRO, Complex Networks), Melanie Watts (Brand Mktg Dir., PepsiCo), Brandon Jenkins (Editorial Producer & Broadcast Anchor, Complex), Tara Brannigan (Head of Mktg & Member Services, Book by Cadillac), Isata Yansaneh (Strategy Dir., 23 Stories x Cond Nast), Rana Batyske (Creative + Strategy Dir., MICK & Mothergood).
Thursday, July 19, 2018 at 06:00 PM   $50
Prolific Interactive, 77 Sands St, 10th Fl

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Our Sphere of Influence(r) series was created to highlight the new wave of thinkers creating the strategies, platforms & content fueling modern influencer marketing initiatives.
Over the course of this mini conference you'll hear from leading marketers who will revealinsights behind influencer campaigns for some of the world's biggest brands.
The sessions include:

"The Power of Micro Influence" Presented by Julius
"Behind the Campaign: Black Panther" a fireside chat with Complex & Brisk
"Sphere of Influence(r)" panel featuring Cadillac, Cond Nast & others

We'll end the evening with DJ, networking & a custom cocktail bar built by SIPBAR.

6:00PM - Arrival

6:30PM - "The Power of Micro Influence" Presented by Julius

7:15PM - "Behind the Campaign: Black Panther" with Complex x Brisk

7:50PM - "Sphere of Influence(r)" panel with Cadillac, Cond Nast & others

8:30PM - Drinks, Networking & DJ Powered by SIPBAR w/ music from Fab Roc

The Power of Micro Influence Presented by Julius...

Danny Palestine
Head of Customer Success, Julius

Danny comes from the PR & ad agency world & has been planning & executing influencer marketing campaigns for 10+ years, & throughout that time he's worked on brands such as HISTORY Channel, Absolut, Western Union, Hasbro, & more. Danny believes that by inserting influencers at the core of a strategy, marketers can find wins across their marketing ecosystem. Danny currently lives in Brooklyn with his wife, a cat named Cindy, & is a huge Star Wars fan.

Behind the Campaign: Black Panther...

Edgar Hernandez
Chief Revenue Officer, Complex Networks

Bio coming soon.

Melanie Watts
Brand Marketing Director, PepsiCo

Bio coming soon.

Sphere of Influence(r) Panel...

Emily Anadu

Director of Product Marketing, Nike SNKRS

Bio coming soon.

Vanessa Freeman (Moderator)

Anchor/Host, Cheddar | Cheddar Big News

Bio coming soon.


Brandon "Jinx" Jenkins (Moderator)
Editorial Producer & Broadcast Anchor, Complex

Brandon Jinx Jenkins is an Editorial Producer & Broadcast Anchor at Complex Media-writing, producing, & serving as the founding on-air correspondent for Complex News.
In daily video segments, interviews, & live on-location reporting, Brandon sheds light on developments in the world of music, pop-culture, style, sports, & global current events through the prism of youth culture. From SxSW Music Festival in Austin to NBA All-Star Weekend in New Orleans to protests in Ferguson, Missouri & beyond, Brandon is speaking on the stories of the day, where they happen, & to the people in those places who impact those events the most.
Prior to Complex, Brandon was the Content & Programs Manager at Mass Appeal Magazine, where he worked on the revival & redevelopment of the Mass Appeal brand, building experiential programs & creating prototype video content.

Tara Brannigan
Head of Marketing & Member Services, Book by Cadillac

Bio coming soon.

Isata Yansaneh
Strategy Director, 23 Stories x Cond Nast

Isata Yansaneh is currently a Director on the Strategy team at 23 Stories, Cond Nast's creative & experiential agency where she works to provide insightful creative solutions for clients in the tech, finance, CPG, fashion travel & spirits industries. Trained in design strategy & human centered design at Parsons School of Design & in economics at Spelman College, Isata employs an analytical, creative & multidisciplinary rigor to business problem solving. Her strategy work has spanned many industries from publishing & fashion to waste management & corporate social responsibility. Prior to working with Conde Nast, she led marketing & brand management efforts on People, People Style Watch & Essence special edition magazines at Time Home Entertainment Inc, a division of Time Throughout her professional career & inclusive of her entrepreneurial endeavors, Isata has always found joy in working on problems that further unite community through the disciplines of design, experience, content & in crafting strategies for social good.

Rana Batyske
Creative + Strategy Director, MICK & Mothergood

Rana Batyske is a multi faceted Brooklyn based creative entrepreneur most recognized for her role as Creative + Strategy Director for her husband under his MICK brand. Co-running the MICK brand has built an interesting empire based on his deejay career to what now has become a global business. Currently, their clients include some of the biggest names in music, tech, fashion, sports, & entertainment. Rana recently founded Mothergood, a design concept for children that focuses on sustainability. She credits her son, Myles, for empowering & inspiring her to explore the nature of identity & the culture of motherhood. As of late, she's very passionate about developing a cannabis lifestyle brand in the wellness space.

Event Sponsored By...

Julius is an enterprise influencer marketing solution. Our end-to-end platform helps marketers discover influential content creators & subject matter experts that align with their brand values & resonate with their target consumers. Research, connect, manage, execute, & measure your influencer programs all in one place with Julius.
Drinks By...

Event Organized By...

Digital DUMBO produces live events, conferences, content, & custom experiences that connect companies & brands with our community of digital tastemakers, talent, & executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media & technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
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The Venue - Prolific Interactive

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