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With Sarah Gilarsky (Content Partnerships & Biz Dev, Verizon).
Thursday, February 25, 2021 at 02:00 PM   Absolutely Free   Online

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Within the gaming ecosystem, a new alliance is forming. Join us as we explore how gaming companies, telcos, & name brands are teaming up to create a new gaming experience.

A new alliance is forming within the gaming ecosystem: gaming companies, telcos, & name brands are teaming up to tap new audiences & create new gaming experiences. From infrastructure to advertisements, brands & operators are realizing the potential of these digital spheres & are now finding ways to plug in.

Verizon & Amazon Web Services joined forces to combine 5G network edge computing with AWS Wavelength, unlocking access to live & interactive game streaming, changing the way gamers play & interact online. In the same way, brands are beginning to advertise across game channels: Louis Vuitton designed skins for purchase in League of Legends, Gatorade added its logo to coolers in NBA 2K19, & KFC created its very own restaurant in Animal Crossing.

Join us as we hear from experts in the gaming ecosystem about the future of these partnerships, exploring what type of data brands & telcos are leveraging from these alliances, how those insights could influence inclusivity in the game sphere, & what 5G has in store for the future of gaming.
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