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At every touchpoint, shoppers generate valuable data. But harnessing the power of that data to grow your business can be a challenge for brands & retailers. In this session, BigCommerce Chief Product Officer, Jimmy Duvall, & Google Head of Channel Sales, Rabia Mainwaring, will discuss how to transform raw information into actionable insights to drive your business forward. Discover how to put the power of data into your own hands to create personalized shopping experiences, optimize operations & drive revenue growth.
You'll learn how:
Personalized ecommerce recommendations drive conversions
Improved customer segmentation enables more targeted marketing campaigns
Demand forecasting models will optimize product inventory
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