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With Babs Rangaiah (Exec Partner Global Mktg, IBM iX) & Alyson Griffin (VP Global Mktg IoT Group, Intel).
Thursday, May 16, 2019 at 05:00 PM   $400
Venue, Columbia University


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The Theory + Practice in Marketing (TPM) Conference is returning to its inaugural location & will be hosted atColumbia Business Schoolin New York City onMay 16-18, 2019.
The 2019 TPM Conference once again seeks to increase the business relevance of research in marketing.

TPM 2019 is very pleased to becollaborating with theJournal of Marketingon a Special Issuethat will examine the impact of new technologies on important marketing-related research questions.
The entire 2019 TPM conference is dedicated to exploring research on New Technologies & Marketing with the goal of improving knowledge on this critical topic & helping authors prepare for submission to the Special Issue. New technologies, defined as those that are early in the adoption cycle for firms and/or consumers, can be studied from consumer, firm, competition, market, policy, or societal perspectives. Papers should examine real-world marketing questions in any of these areas.
The co-editors for the Special Issue, C. Page Moreau (University of Wisconsin-Madison), Donna L. Hoffman (George Washington University), Stefan Stremersch (Erasmus University & IESE), & Michel Wedel (University of Maryland), will select papers for the conference & will attend the conference in order to order feedback. Other Editors, Associate Editors, & Editorial Review Board members from theJournal of Marketingwill also be present to provide feedback to authors.
To learn more about the goals of the Special Issue as well as the submission process forTPM (deadline: January 15, 2019)and theSpecial Issue (deadline: July 1, 2019), please review details in theCall for Submissionssection of the website.
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