| |
|
| |
/-73.99021149,40.72851944,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
|
| |
Join us in person at The Cooper Union or watch the livestream.
In 2024, Tal Leming was tasked with designing a new cartographic typeface for the National Geographic Society. This new typeface needed to pair with Society's long-serving cartographic typefaces. Not much was known about those typefaces, so he started digging into their origins & stumbled onto an amazing story of the Society quietly inventing a form of phototypesetting in the early 1930s. This discovery led to all sorts of concrete & abstract questions that affected the scope of the new typeface. Who designed those typefaces? Why do they look the way that they do? Am I making a new typeface or am I reviving a typeface? Am I even the designer of this new typeface? In this talk, Tal will lead us through the project & share the discoveries he made along the way.
Tal Leming is a typeface designer & letterer based in Baltimore, Maryland. He has created original work for numerous brands & organizations in the editorial, education, entertainment, retail, sporting & technology fields.
|
|
|
|
|
|
|
|
