Fake news, shrinking newsrooms & social media ignited revolutions: PR has changed dramatically over the past few years.
More nimble, bold & scrappy than larger companies, startup teams are better positioned than ever before to get media coverage in this new media era. But doing PR the wrong way can result in squandered resources or worse, damaged relationships with reporters & negative (or bland) coverage.
This practical workshop, with a specific focus on helping founders of travel startups break into travel, entertainment & lifestyle media, covers PR agency standard methodologies & media dos & don'ts for getting great media coverage. We will also do a Q&A round at the end covering your specific questions around getting coverage for your startup.
Key takeaways include:
Guide on when & how to do a media launch (a.k.a. not every announcement is news worthy)
Authentic media relationship building tips & resources
Getting quality media coverage during in between' periods (a.k.a. in between announcements)
Why your social feeds are a source of ripe media material
Anatomy of a strong pitch that won't piss off a reporter
Q&A round with your PR-related questions