How is Blockchain disrupting the advertising world?
That is a question many in the industry are asking, as advertising can employ blockchain in a number of innovative ways. The applications of this technology in advertising will help ad creatives target audiences better, share data, combat ad fraud, make users safer & more private, & democratize who controls the data that the industry relies on.
Join us as we bring together thought leaders from innovators, founders, industry executives together to delve into this & much more.
Here are some of the benefits (from IAB) of blockchain in the media & advertising space?
Offergreater efficiency, reliable & high-quality data.
Create a more efficient medium by which two or more completely anonymous orsemi-anonymous parties can complete various types oftransactions potentially at a low cost.
Decentralized peer-to-peer networks, there is no single point of failure andno single access point for malicious hackers. Thus, it enhancessafety & security for data.
Transparency- ability to keep a fully verifiable & immutable ledger or database that is available to allmembers of the blockchain provides a layer oftrust that isn't alwaysavailable within media & advertising processes.
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