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Blockchain Advertising Roundtable
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| With Rodger Wells (CEO, DashBid), Marc Guldimann (CEO, ParSec), Sam Goldberg (Co-Founder/COO, Lucidity), Koby Ram (Co-Founder/CEO, Liberdy), Igor Alferov (CEO, Papyrus). |
| Cushman & Wakefield, 1290 6th Ave |
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Jul 17 (Tue) , 2018 @ 08:30 AM
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$75 |
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/-73.97888184,40.76046753,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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| DETAILS |
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How is Blockchain disrupting the advertising world?
That is a question many in the industry are asking, as advertising can employ blockchain in a number of innovative ways. The applications of this technology in advertising will help ad creatives target audiences better, share data, combat ad fraud, make users safer & more private, & democratize who controls the data that the industry relies on.
Join us as we bring together thought leaders from innovators, founders, industry executives together to delve into this & much more.
Here are some of the benefits (from IAB) of blockchain in the media & advertising space?
Offergreater efficiency, reliable & high-quality data.
Create a more efficient medium by which two or more completely anonymous orsemi-anonymous parties can complete various types oftransactions potentially at a low cost.
Decentralized peer-to-peer networks, there is no single point of failure andno single access point for malicious hackers. Thus, it enhancessafety & security for data.
Transparency- ability to keep a fully verifiable & immutable ledger or database that is available to allmembers of the blockchain provides a layer oftrust that isn't alwaysavailable within media & advertising processes.
PluggedIn does not refund the purchase ofticketsbut can transfer ownership to another attendee.
Please emaileli@pluggedinbd.comwith any cancellations or transfers.
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