After quick-and-dirty validation of your idea, now what? How do you know when to prioritize user feedback, iterate, or completely pivot? In this month's Hatch Startup 101 Session, Colleen Diez, DigitalOcean's Lead User Researcher, will present some easy & effective research tools to quickly understand & speak to your target customer.
You'll learn how to prioritize the right potential new features to build, how to target customers based on their internal motivations, & how to use quality metrics to iterate for launch.
6:00 - Doors Open/Registration
6:30 - Welcome by Samantha Tse (Developer Relations, DigitalOcean)
6:35 - Talk by Colleen Diez (Lead User Research, DigitalOcean)
7:00 - Q & A
7:15 - Reception/Networking
8:00 - Goodnight
This event is brought to you by DigitalOcean's global event series, Hatch Startup 101 Sessions, featuring curated talks, panels, & fireside chats designed for entrepreneurs & developers looking to build impactful software. We bring together the best in various regional startup ecosystems, to share stories from founders, builders, & creators.
Colleen Diez is currently the Lead User Researcher for DigitalOcean. A former XML / XSLT developer, she loves making connections, finding patterns in information, & telling stories about people & technology.
Hatch is DigitalOcean's global startup program that helps you grow your business. Spend less time worrying about cloud infrastructure & more time building great things. Explorehttps://do.co/hatch, & follow the community on Twitter: #ItsHatchening
Preparing for the event
Missed last month's event? Watch "Painless & Efficient Ways to Perform Usability Testing" with Rafael Mojica, DigitalOcean's VP of UX. (Not a requirement, but helpful if you'd like to dive deeper.)
Light food & drink will be served.
Please bring government-issued ID for building entry.
All participants are asked to uphold DigitalOcean'sEvents Code of Conductto support a welcoming & inclusive environment.