Sign up for our awesome New York Tech Events weekly email newsletter.     EVENT DETAILS If you're building an e-commerce business, you may be thinking about expanding your distribution channels & considering a retail play. Customers love to see products in-person, test them out, & the physical space also opens up ways for you to do more creative marketing & transform your virtual customer relationships. But it could be challenging & capital intensive opening up your own retail store. Luckily, you can still get many of the benefits of retail distribution by partnering with shops & retailers to sell your products. It takes time building these relationships with retailers, but the benefits are worth the effort. Join us for a panel with Melanie Masarin (Founder & CEO of Ghia), Nina Zilka (Co-founder & CEO of Alder New York), & Jazmin Alvarez (Founder & Chief Curator of Pretty Well Beauty) as we dive into how you can build & maintain retailer relationships for your CPG!