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Join us in NYC for an inside look at how Senior Interaction Designer Ethelia Lung & her team brought YouTube Create to life, from a blank slate to a powerful mobile editing experience.
Join Ethelia Lung, Senior Interaction Designer at YouTube, as she shares the 0-1 journey behind YouTube Create, YouTube's first standalone app in over seven years. Discover how thoughtful interaction design, creator feedback, & mobile-first thinking came together to make content creation faster, easier, & more accessible for everyone.
Ethelia Lung is a designer, thinker, & problem-solver focused on making digital creativity more intuitive & accessible. At YouTube, she played a key role in the launch of YouTube Create, the company's first standalone app in over seven years, designed to help creators edit & publish videos from their phones with ease. Her work centers on interaction design, accessibility, & crafting user experiences with real human impact.
YouTube Create reimagines what mobile video editing can feel like. In this session, Ethelia Lung shares how her team built the app from scratch to empower creators at every level, launching in multiple countries with the goal of making high-quality editing tools radically more accessible.
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