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While product teams that build B2B products for the enterprise might have a smaller user base as compared to a B2C product team, the impact of decisions can have a downstream effect on the productivity, & sometimes the competitive advantages, of the businesses who use their products. This requires product teams, & especially product managers, to have expertise in the industry, stay up-to-date on industry trends & shifts, & meet the demands of the buyers who are generally not the same as the users. It also means the approach to the work is different than product teams who deliver value directly to consumers.
In this session, we will cover:
- The key differences between B2B vs. B2B2C vs. B2C products
- Product Leadership vs. Product Management in the B2B space
- The most important things to consider when evaluating feature requests in the B2B space
- How to help your team keep an agile mindset when building features, documentation, & establishing a release cadence
- Things to consider when developing your B2B product usage metrics
Meet the Speaker: Kirsten Van Detta
Kirsten's goal as a product professional is to get people to love their business technology just as much as they love their personal technology. She is currently working on Sales Technology as a Senior Product Manager at LinkedIn.
View Speaker's Full Profile (https://bit.ly/3xVXfDI)
The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.
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