Get a user-centered approach to measurement
Every product manager understands that they need to gather evidence to help them make decisions & set the right strategy & priorities. However, simply having a huge data warehouse & analytics skill sets doesn't help you ask the right questions or come to the right conclusions. So, how can product managers understand how to use data & metrics to add value to the customer's journey & their businesses?
Geared towards working product managers who need to regularly gather data from different sources to make decisions, this full-day workshop offered by Mind the Product helps participants understand how to adopt a user-driven perspective on measurement, ensuring that your products are optimized for customer success.
This Product Metrics workshop is unique because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.
What we'll cover on the day
Divided into modules, each topic covered focuses specifically on the role that product managers should play in the process of metrics alignment & implementation: The workshop will be driven by a single business scenario, allowing you to work together in a hands-on way, tackling metrics questions similar to aa real-world situation.The course covers:
How to keep customers at the center of your metrics process
How to align your stakeholders around measurement goals & help them break down business goals into workable metrics
How to apply the concept of One Metric that Matters & how other metrics work with OMTM
How product managers should think about measuring tests & experiments
Implementing metrics & how to effectively collaborate with different roles on your team
Structures for reporting about metrics & achieving alignment with stakeholders
Reflections on what a metrics-driven culture looks like & how product managers can help to create one
Things to reflect on before the workshop
Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation & the issues & challenges you face, the more you'll gain from your training:
Currently what are your most common data sources?
How often do you look at data (qualitative or quantitative) before you make product decisions?
At the end of the end of the workshop you will understand how product managers work with metrics. You'll go away with pragmatic, actionable insights that tie back into your job as a product manager, & specific details & scenarios about working with cross-functional teams to implement metrics tracking. You'll also have a good understanding of the One Metric that Matters concept for various types of business models & stages.
Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products & domains. Your trainer's product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn't go so well, & how they tried to make improvements. Our trainers' main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.
About Your Trainer
Steven Benario, Product Manager
Steven is a Senior PM for Data Science at Tenable, an industry-leading Cybersecurity provider. In his 10+ years in Product, he has worked with a broad swath of companies including Microsoft, AOL, Pivotal, & sub-10-person startups. He is also a seasoned product management instructor.
For the past several years, he has specifically focused on accelerating enterprises' best practices & their ability to drive value for users. His #1 approach for getting user feedback? Can we just ask them?
Steven lives in New York & travels voraciously. If you can't find him there, you'll likely run into him on the ski slopes or biking, hiking, & eating his way around the world.
Registration will begin at 9.00
Class will start at 9.30 sharp & end at 17.00
We'll also provide a light breakfast, buffet lunch & plenty of tea & coffee to fuel you through the day.
Frequently Asked Questions
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