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With Lauren Ulmer (Dir. Product, Dormify).
Thursday, March 15, 2018 at 06:30 PM   $20
Product School, 1216 Broadway, 2nd Fl

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Being the first Product Manager at a company is no small feat. You are charged with creating the product management discipline at the company along with setting the product roadmap. It involves striking the right balance between asking for forgiveness & asking for permission. It requires the ability to toggle between strategy & execution to make decisions to lead the product. When there are no other Product Managers in the company, how do you navigate the challenges of being the first Product Manager?Main takeaways: - Deciphering what the Product Manager role in the company will be- How to prepare for entering an organization as the first Product Manager- Setting & leading the direction for the product & knowing when to kill your darlings- Assembling your "board" to help you validate your ideas & navigate challenges that arise in the role
Meet the Speaker: Lauren Ulmer

Lauren has been the first Product Manager at two ecommerce startups. Currently, she is the Director of Product at Dormify, the go-to ecommerce site for small space & dorm decor. Since joining, she's helped Dormify grow revenue over 80% in the past year. Her role in product at Dormify spans from introducing new technology that can scale, user experience research, & optimizing site conversion. The Dormify customer is age 17-19, so her product roadmap prioritizes features that pioneer new UX techniques & a customer-centric experience. Prior to Dormify, Lauren started her career at a fast-growing ecommerce company that grew to $30 million in the span of 2 years. She shaped the product roadmap for their ecommerce site & single page web app.
View the Speaker's LinkedIn
--Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to For last minute questions, send a text to: (646) 679-7377ProductSchool New York - REGWSP -->Workshop - PMWSP -->
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