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Today digital customers expect personalized experiences. 91% of consumers say they are more likely to shop with brands that provide offers & recommendations that are relevant to them*. With the ability to analyze & segment vast amounts of customer & prospect data, CDPs (Customer Data Platforms) provide a 360-degree view of a customer, including how they live & interact with a company. While CDPs are not new (first arrived on the marketing scene around 2013) they've become less of a buzzword & more of a staple in marketing organizations recently. We will dive deeper into how CDPs can impact user experience, & how they help brands to humanize relationships & to perform real-time customization of a customer's buying journey. (*Accenture, Pulse Check 2018)
Speaker bio:
Claudio Baptista is a design leader with over 20 years of experience & extensive knowledge of user experience, product design, & creative strategy. Claudio is currently the Director of UX at GoPro, where he drives the user experience vision & digital transformation of the Direct-to-Consumer strategy. Prior to joining GoPro, Claudio was heading the UX design team for The Walt Disney Studios.
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