Join Polymoprhas they bringtogether thought leaders & influencers in adtechto discuss "How publishers can increase revenues post Header Bidding".The results are clear that Header Bidding positively impacted publishers by increasing auction pressure & making revenues picking up. There are compromises on data leakage, page latency but the uptick made the vast majority to adopt HB. Now what?
Where is the next wave of publisher revenue growth?
Is it cutting middle-man or pushing for smaller take-rates?
Is it about data science?
Is it investing in sales team for direct-deals?
Not every publisher can afford the same tactics like it was with Header Bidding. Put your thinking hat on & join the roundtable discussion.
