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Join us for a conversation with Kiara Whitehead, Senior Manager, Culture Marketing Events at Red Bull. Kiara will share how brands can create meaningful cultural moments that resonate locally while strengthening global brand identity.
Drawing from her experience at Red Bull, Kiara Whitehead will explore how global brands activate local communities, design memorable experiences, & turn cultural relevance into long-term impact.
Kiara Whitehead is Senior Manager of Culture Marketing & Events at Red Bull, where she leads initiatives that connect the brand with emerging culture across music, art, & creative communities. She focuses on building authentic partnerships, producing impactful events, & creating experiences that bring Red Bull's culture-driven marketing strategy to life for audiences around the world.
Cultural moments shape how brands connect with audiences. Kiara Whitehead shares how Red Bull balances global strategy with local authenticity, builds community through events, & measures the real impact of culture-driven marketing.
01
Local Versus Global
Learn how global brands maintain a consistent identity while empowering local teams to create culturally relevant activations that resonate in their markets.
02
Community as a Catalyst
Discover how cultivating authentic communities can amplify brand storytelling, deepen engagement, & create moments that people want to participate in & share.
03
Driving Impact Through Culture
Explore how culture-first campaigns translate into measurable growth, from brand awareness & loyalty to long-term cultural relevance.
What's Included
Gourmet Light Refreshments - Enjoy a curated selection of artisanal bites & small plates, perfect for connecting with colleagues.
Settle in for easy conversation & good company in a warm, welcoming space. With a thoughtful selection of beer & wine on hand, it's the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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