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Selling isn't just about persuading customers anymore. It's about being chosen by algorithms.
As AI agents & recommendation systems increasingly control discovery & comparison, traditional levers like PDPs, SEO, & paid media are being reinterpreted or bypassed. Some founders are adapting to AI-native shopping & algorithmic rankings. Others are realizing they trained the systems that quietly buried their products.
This Ugly Talk cuts through the noise to explore what actually drives visibility & sales in an LLM-first world & how to stay relevant when machines increasingly decide what buyers even get to see.
Why You Should Attend
Learn from real wins & missteps. Hear firsthand from founders experimenting with AI-driven commerce & what worked, what failed, & what surprised them.
Avoid repeating expensive mistakes. Learn which AI optimizations backfired & why some experiments quietly hurt growth
Get practical approaches you can use now. Concrete tactics for adapting PDPs, catalogs, & go-to-market strategies in algorithm- & agent-led environments.
Gain clarity on where to focus. Understand which channels still matter (SEO, paid, marketplaces) & which are being deprioritized as AI interfaces take over discovery.
Set realistic expectations for algorithmic selling. Learn how to measure impact, avoid over-optimizing too early, & recognize when AI is helping or quietly hurting your growth.
Who You'll Meet
Founders & operators selling physical or digital products
E-commerce, consumer, & marketplace builders navigating new discovery channels
Growth, marketing, & product leaders adapting to AI-driven buying behavior
Builders testing ChatGPT, TikTok Shop, & other emerging AI-native commerce paths
Yiqi Wu - Founder & CEO of Aimerce
Yiqi is the founder of Aimerce, a first-party data intelligence app for Shopify brands, designed to address today's data tracking challenges. Before launching Aimerce, she spent a decade as an engineering lead at Meta & Reddit, where she helped create Instagram Stories & Direct Messaging.
Nihar Kulkarni - Managing Director at Roswell NYC
Perfecting the art of the pivot, Nihar Kulkarni transitioned from a long career in the music industry (spanning 13 years working at labels such as Bad Boy Records & Republic Records) to the tech industry at Roswell NYC.
Ten years ago, he transitioned into the eCommerce world, harnessing his strategic thinking as he applied his managerial, business development, & operational expertise to grow the firm from 4 original partners to a team of over 40 worldwide today.
Roswell NYC is a full-service 360-degree eCommerce agency & is currently the agency of record for 70+ merchants, a Shopify Platinum Partner, a Klaviyo Platinum Partner, & Attentive Signature Partner - with three core divisions: Creative, Engineering, Growth. Combined together, Roswell lives up to our motto - We're in the business of building businesses.
Manish Chowdhary - Founder & CEO of Cahoot
Manish Chowdhary is the Founder & CEO of Cahoot, the most comprehensive post-purchase logistics platform for ecommerce brands. We help merchants scale profitably with a bundled suite of services that includes:
- Fast, cost-effective fulfillment (1-day & 2-day nationwide coverage)
- AI-powered multi-warehouse shipping software that selects the cheapest label automatically
- An industry-first peer-to-peer returns solution that eliminates return shipping & restocking costs
With over 100 warehouses & advanced shipping automation, we help brands maintain control, boost speed, & cut logistics costs without the overhead of traditional 3PLs. I'm passionate about helping ecommerce businesses grow smarter. If you're looking to improve your margins, delight customers, & future-proof your logistics, let's connect.
My work has been recognized with multiple industry accolades, most recently winning the SaaStock USA Global Pitch Competition 2024. I'm passionate about using technology & collaboration to push the boundaries of ecommerce & logistics & create new opportunities for merchants worldwide.
What We'll Talk About
Selling in an AI-mediated funnel
How discovery, comparison, & conversion change when AI agents influence buying decisions.
PDPs, catalogs, & machine-readable truth
What's changed in how founders structure product pages, metadata, & catalogs for AI interpretation.
Customers coming from AI interfaces
Early signals from ChatGPT, TikTok Shop, & other AI-driven entry points-and what those customers do differently.
Optimizing for algorithms, too early or too late?
When it makes sense to invest in AI-channel optimization, & when it's wasted effort.
Brand vs. the bot
How to maintain differentiation, trust, & positioning when AI flattens messaging into comparisons.
What founders would do differently
Hard-earned lessons from experiments that helped-and those that trained the algorithm against them.
Cahoot - Cahoot is not just another post-purchase platform-we're a movement. One built on peer-to-peer power, AI precision, & profit-first thinking. You don't need more tools. You need control.
Nomadworks - We are dedicated to providing innovative solutions that empower our members & drive success. Nomadworks is a hub for innovation, incubating companies new & tenured across New York City. Our commitment to excellence, customer satisfaction, & flexibility sets us apart in the industry.
Get up to 2 months free for Nomadworks
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About Ugly Talk:
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough aha! moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons & insights.
With a growing presence in cities like New York, Chicago, San Francisco, & Miami, we've built a vibrant community of thousands of founders & industry leaders making a profound impact on the entrepreneurial landscape.
Official Website: UglyTalk.com
Important Notice for Ugly Talk Attendees
Admission & Confirmation
Attendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.
Code of Conduct
By attending, you agree to:
Maintain respect & professionalism, adhering to all venue rules, policies, & applicable laws.
Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.
Report any violations to the event hosts immediately.
Violations may result in immediate removal from the event & exclusion from future invitations.
Liability & Risk
Participation is voluntary & at your own risk. The event organizers, hosts, sponsors, & venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.
Media Consent
By attending, you grant the event organizers & affiliated entities the right to capture, use, & distribute photos, videos, & audio recordings of you for promotional, marketing, & other lawful purposes, including digital & print media, advertising, & social media. You waive any right to inspect or approve the final materials & release all claims related to their use.
Communications
By registering, you agree to receive marketing & promotional communications from Ugly Talk & its co-hosts, partners, & sponsors. You may unsubscribe at any time.
Agreement
If you do not agree to this Code of Conduct, please refrain from attending the event.
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