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Join us for an evening with Jeffrey Tousignant, Head of Marketing at Air, & Emmeline Vu, Product Marketing Lead at Air, as they explore how enterprise organizations build & scale their creative operations. Together, they will share how unifying product positioning with creative production can accelerate multi-channel campaigns & drive business impact.
Most teams aren't short on good ideas, they're short on time to turn them into work that actually lands. Jeff & Emmeline will get into how creative & marketing teams can focus on the highest leverage work, where AI tools genuinely free up time, & how to tell if any of it is actually working.
Jeff Tousignant leads marketing at Air, your agent for creative tasks. An early marketer at Duolingo & a later marketer at Figma, he's spent his career making challenger brands the ones people actually root for. He lives in Brooklyn, & bikes everywhere all the time, weather notwithstanding.
Emmeline Vu is the Product Marketing Lead at Air, where she guides go-to-market strategy & operational frameworks to help organizations scale their creative infrastructure. She has a deep background driving product marketing across high-growth platforms & established enterprise networks, specializing in cross-functional alignment & complex marketplace solutions.
Join us for an insightful panel discussion examining how cross-functional marketing teams are building centralized creative operations to remove workflow friction, accelerate campaign velocity, & align production systems with strategic business goals.
01
Aligning Product Marketing & Creative Workflows
Explore how to build structural frameworks that unify product positioning with asset production, helping cross-functional teams launch campaigns faster while maintaining absolute brand alignment.
02
Scaling Production Systems & Asset Curation
Discover the practical tools required to manage high-volume asset lifecycles without administrative overhead, utilizing centralized platforms to automate feedback loops & secure distribution.
03
Measuring Operational ROI & Campaign Velocity
Learn how to track asset utilization, eliminate production redundancies, & measure the institutional-grade metrics that define efficient content engines & predictably scale go-to-market pipelines.
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