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EVENT DETAILS |
Join Sandra Sucher, Author of The Power of Trust in a fireside chat with her co-author Shalene Gupta
About this event
We welcome Sandra Sucher in a fireside conversation with Shalene Gupta for a discussion on their book The Power of Trust: How Companies Build, Lose it, & Regain It." Trust, at every level of business & society, has never mattered so much & at the same time. CEOs, managers, presidents, governors - leaders at every level & in every institution - face vexing issues & trade-offs. Many flounder, especially in a turbulent era when confronted with multiple crises & constituencies demanding change. How to bridge these gaps requires a new understanding of just what trust is, how it can be built, & regained when lost.
Trust is, however, an elusive, even mushy, concept. Sandra Sucher & Shalene Gupta examine the science behind trust, grounding our understanding of why we humans trust in the first place, describing how customers, employees, community members & investors decide whether an organization or a person can be trusted. Creating & sustaining trust does not, they show, come from "reputation-building" & PR but by being the "real deal," creating products, services, & technologies that work, having good intentions, treating people fairly, & taking responsibility for all the impacts an organization creates, whether intended or not.
You will learn:
How to build a trust recovery plan in the post-pandemic era.
When to get political-and when silence is actually best.
Who's responsible for building & maintaining trust?
How to, in short, bridge the gap from where you are to where you should be.
OUR SPECIAL GUESTS
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Sandra J. Sucher
Sandra J. Sucher is an internationally recognized trust researcher & professor of management practice at Harvard Business School. Sucher studies how organizations build trust & the vital role leaders play in the process. She has authored 110 business cases, technical notes, video interviews, teaching notes, & three books. Before joining Harvard, she was a business executive for 20 years, served on corporate & nonprofit boards, & has been Chair of the Better Business Bureau. An advisor to the Edelman Trust Barometer, her research has been featured in several national publications.
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Shalene Gupta
Shalene Gupta is a research associate at Harvard Business School. Before joining Harvard, she covered the intersection of diversity & tech at Fortune. Her work has appeared in Harvard Business Review, ESPN, & Kirkus Reviews. Before working as a reporter, she was a financial analyst for the U.S. Department of Treasury, taught English in Malaysia on a Fulbright scholarship & wrote a book documenting the history of the Malaysian Fulbright program. She has a BA in writing seminars & psychology from Johns Hopkins & an MS from Columbia Journalism School.
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Order: The Power of Trust: How Companies Build It, Lose It, Regain It
The Power of Trust with Sandra Sucher & Shalene Gupta image
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