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With Andy Rooks (Strategy Dir., Theory Mktg).
Wednesday, June 19, 2019 at 12:00 PM   $10
Galvanize NYC, 303 Spring St, 2nd Fl


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Sometimes it can be hard to see the forest for the trees, especially for operators of growing companies. That's why we've created a session to help you find & convey new insights from a wider perspective.
In this interactive session we will organize your existingresearchand knowledge of your industry, reconfigure that data to to look for new patterns, & learn how to put it all together in a compelling story.
Learning Outcomes;
- Explain the difference between an Insight & a fact
- Learn cost-effective techniques for capturing valuable customer data
- Tell a compelling story around your new market opportunity
In this workshop we will:
- Record & organize your existingresearch

- Reconfigure your knowledge to identify new patterns using affinity mapping
- Translate findings into killerinsights

About the Instructor:

Andy Rooks is a brand strategy & consumer insights specialist with a passion for design thinking & the science of creativity. He currently leads strategy at Theory Marketing, a brand consultancy for growing companies with great ideas, where he has advised over 30 startups in the past year.
Prior to his work at Theory, Andy worked at several NYC-based agencies & in-house at Citibank to develop marketing strategies & conduct consumer research. Andy earned his BA from Carleton College & MBA from NYU Stern School of Business. He currently teaches digital marketing at NYU, & has won industry awards in research design & product innovation.

About Galvanize
Galvanize is the premiere dynamic learning community for technology. With campuses located in booming technology sectors throughout the country, Galvanize provides a community for each the following:
Education - part-time & full-time training in Software Engineering & Data Science
Workspace - whether you're a freelancer, startup, or established business, we provide beautiful spaces with a community dedicated to support your company's growth
Networking - events in the tech industry happen constantly in our campuses, ranging from popular Meetups to multi-day international conferences
To learn more about Galvanize,
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