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The perfect warm-up weekend before Advertising Week NY 2025
Hosted by TwelveLabs in partnership with NEA
Sponsors: ElevenLabs, [Additional sponsors TBD]
Join us for an exclusive weekend hackathon designed for the Advertising Week community. As over 1,200 speakers & thousands of marketing leaders converge on Manhattan for four days of innovation at THE PENN DISTRICT, we're kicking off the week with hands-on AI development that addresses the real challenges facing today's advertising industry.
This hackathon brings together the technical talent & marketing expertise needed to build the next generation of advertising solutions - perfect for brands, agencies, & AdTech companies looking to stay ahead of the AI revolution.
Apply below to join!
The Challenge: Enterprise-Ready AI Solutions
With 28 content tracks & 500+ sessions at Advertising Week, the industry's priorities are clear: AI transformation, creator economy integration, & measurable ROI. Build solutions that enterprise marketing leaders can actually implement:
CMO-Ready Creative Intelligence Develop AI systems that help marketing leaders optimize creative performance across campaigns, understand audience sentiment, & predict content effectiveness before launch.
Enterprise Brand Safety at Scale Create sophisticated content analysis platforms that go beyond keyword filtering to understand visual context, cultural nuance, & brand alignment across millions of pieces of content.
Advanced Attribution & Measurement Design AI-powered analytics platforms that provide CMOs with the cross-channel insights they need to prove marketing ROI & optimize media spend.
AdTech Innovation Create next-generation programmatic tools that leverage multimodal AI to improve targeting, bidding, & creative optimization in real-time.
Built for Enterprise Implementation
You'll have access to enterprise-grade AI capabilities from our host & sponsors:
Video Understanding APIs: Analyze creative content, brand safety, & audience engagement at scale
Multimodal AI Models: Process text, image, audio, & video simultaneously for comprehensive insights
Fast Processing: Build systems that can handle enterprise-level data volumes & response times
Integration-Ready: Develop solutions that can plug into existing marketing tech stacks
These aren't just demos - they're production-ready tools that marketing leaders can envision deploying across their organizations.
Perfect for Advertising Week Attendees
Brand Marketing Leaders: Bring your strategic challenges & see them solved with cutting-edge AI
Agency Executives: Discover new service offerings & competitive advantages for your clients
AdTech Professionals: Build the next generation of programmatic & measurement solutions
Marketing Technologists: Apply AI to solve the complex challenges facing modern marketing organizations
Event Details
When: October 4-5, 2025 (Weekend before Advertising Week NY)
Where: Betaworks
Duration: 48 hours of intensive building & networking
Cost: Free for qualified applicants (meals included)
What's Included
Access to premium AI APIs & development platforms
Mentorship from marketing & advertising technology leaders
Networking with enterprise decision-makers
Prizes & Recognition
Prizes: To Be Announced Soon!
Judges: To Be Announced Soon!
Why This Weekend Matters
As thousands of marketing leaders gather for Advertising Week NY, the conversation will center on AI's role in the future of advertising. The tools you build this weekend could become the solutions those leaders implement in their organizations.
The advertising industry is ready for Generative AI transformation. The question is: will you build the technology that defines it?
Registration: [Opens August 15, 2025]
Contact: james@twelvelabs.io
Updates: Follow [@twelve_labs]
Space limited to 100 participants for optimal mentorship & networking
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