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Take your idea from concept to launch in a series of interactive sessions. Leverage AI tools to build a live product, put it in front of users, & leave with honest feedback, concrete next steps, & the tools to keep going - no coding background required.
Who it is for
Current NYU students, Alumni, & Faculty
People who code & people who don't.
Anyone who wants to test an idea quickly & cheaply before committing time & money to it.
Key highlights
Hands-on from start to finish. Every session ends with something real in hand, not just notes.
Real customers, not guesses. Founders talk to 5 to 10 potential users & put a working product in front of them.
Two tracks. No-code founders build with tools like Lovable, Replit, v0 & Bolt. Founders who code use Claude Code or Cursor.
Honest checks built in. Founders open & verify every source, set their success target before the results come in, & have a second tool test every build.
A live product with a real ask. Each product goes live with a waitlist, pre-order or booking option.
Demo day. The series ends with founders presenting to guest founders & investors.
Tools they keep. Every founder leaves with the full Leverage kit & their own working setup.
What founders walk away with
A tested idea. Assumptions checked against real conversations & real data.
A live product MVP. Reviewed, tested, & in front of first users, or a clear & cheap "no."
A decision & a plan. Continue, change, or stop, backed by evidence, with the next 14-day test written out.
Their own working toolkit. Research, idea testing, building & review tools, set up & ready to use.
The Leverage kit. Every prompt & tool used in the series.
Good habits. Check the sources. Set the target first. Never let the builder grade its own work.
A cohort. A group of founders who built alongside them.
Session 1: Discover
Validate the problem before writing a single line of code. Turn your idea into clear hypotheses around target users, existing workarounds, & willingness to pay. Use AI to mine real customer complaints across online forums, fact-check the findings, stress-test your concept against multiple AI models, & draft your customer interview plan.
PARTICIPANTS LEAVE WITH
Written assumptions about the customer, problem, & willingness to pay
A problem report with sources they checked themselves
The three riskiest assumptions
An interview script
A list of 20 people to talk to, with 5 messages already sent
BETWEEN SESSIONS
Founders interview 5 to 10 potential users & sort what they hear into evidence for or against each assumption.
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