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NYC Tech
Events Weekly
Newsletter! |
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From Field to Feed
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| With Arden Franklyn (Founder, Dunkyard), Jacob Wallach (Founder/CEO, Social4TheWin). |
| Venue, To Be Announced, New York
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Dec 03 (Tue) @ 07:00 PM
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FREE |
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| DETAILS |
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Join us for From Field to Feed, an exclusive event exploring the evolving dynamics of athlete branding, the rise of athlete-led media companies, & the powerful intersection of creators & sports. Athletes today need to build personal brands that resonate beyond their athletic achievements, & brands are increasingly looking to collaborate with them in meaningful, long-term partnerships. We'll dive into how athletes, like influencers, harness social platforms to create impactful media businesses, drive long-term brand partnerships, & expand their influence beyond the field.
What to Expect:
Engaging Panel Discussion:
Be part of our highly anticipated panel session, diving into the dynamics of athlete branding, social media, & influencer-style partnerships in the sports space.
Moderated by: Jacob Wallach, Founder & CEO of Social4TheWin & Creator @Excel Daddy
Panelists:
Arden Franklyn, Founder of Dunkyard & Head of Marketing at Twenty Four New York
(Additional panelists to be confirmed.)
Key Focus Areas:
Athletes & Creators Building Media Businesses:
Athletes are no longer just competitors-they're influencers & potential media moguls. We'll explore how athletes can leverage their platforms to build scalable media businesses, from storytelling to content creation & digital strategy. Discover how to assemble the right team for long-term brand management & achieve success beyond sports.
Brand Partnerships & Long-Term Collaborations:
Brands are moving beyond one-off sponsorships, focusing instead on deeper, long-term collaborations with athletes-similar to the relationships seen with Nike, Adidas, & other iconic companies. However, these partnerships are increasingly focused on content & storytelling that resonate with audiences. We'll discuss how brands can work with athletes to co-create content that amplifies both the athlete's brand & the company's message in a more authentic, ongoing way.
NIL (Name, Image, Likeness) Opportunities:
While athletes may not be creators in the same way as social media influencers, their growing presence on digital platforms presents unique opportunities for brands. This session will explore how brands can effectively work with athletes under NIL, creating strategic partnerships that leverage their influence while acknowledging the distinct ways athletes connect with their audiences compared to traditional social media creators.
Agenda:
6:00 - 7:00 PM: Initial open networking.
7:00 - 8:00 PM: Panel discussion.
8:00 - 9:00 PM: Extended networking to meet more of our guests & share insights from the night.
Who Should Attend:
Athletes seeking to establish themselves as content creators & media entrepreneurs.
Creators & Influencers interested in collaborating with athletes for unique & engaging sports content.
Brand Managers & Marketers looking to form long-term partnerships with athletes for impactful social media campaigns.
Talent Managers & Agency Representatives seeking opportunities in athlete-brand collaborations & NIL deals.
Social Media Strategists focused on integrating athlete influence into effective content strategies.
Why Attend:
Gain insights into how athletes are building their brands through content creation & social media.
Learn about successful athlete-brand partnerships & how NIL opportunities can be leveraged during & after the season.
Understand the power of combining athlete influence with creator partnerships for impactful campaigns.
Network with key players in the sports, marketing, & social media industries to build strategic relationships.
RSVP & Registration:
Entry is complimentary, with priority access given to social media & marketing professionals in the sports industry. Due to limited capacity, please RSVP in advance-unconfirmed attendees will not be admitted. If we can't include you this time, we hope to see you at future events.
Beverages:
Will be provided by our beverage sponsors to be announced.
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