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With Carolyn McDonald (Writer, Producer & Film-maker).
Tuesday, August 13, 2019 at 06:30 PM   $150
Made In NY Media Center By IFP, 30 John St


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Master all the tricks of selling your project, from learning logline & mood reel strategies to gathering tips for running an engaging, confident pitch meeting.

When most filmmakers, producers, audio storytellers & other & content creators think of pitching, they envision themselves stuttering over their plot points to a shark tank of moneymen who hold the fate of this project in their hands.

However, pitching begins the moment you commit to making a film or series. Every project begins, in one way or another, in the form of written words that evolve into provocative images. And the goal, of course, is getting it off ground with the proper budget, which means conversations with an array of buyers that include everyone from potential viewers & crowdfunding contributors, to actors & distributors.

In this course, you will take a deep dive into all the tricks of selling your project, from learning logline & mood reel strategies to gathering tips for running an engaging, confident pitch meeting. Here, you will cover the tactics employed in any good pitch (and the tactics to avoid), as well as the most creative, efficient ways can use your words, your creative materials, & yourself to make your project stand out from the crowd.


Each part of the three-part class will provide a thorough examination into a different pitch discipline:

Pitches on the page: loglines, project descriptions, etc.
Pitches on the screen: mood reels, trailers, etc.
Pitches in person: verbal & presentation strategies.
Students will dissect examples from real pitches, & discuss their effectiveness, creativity, & strengths.

What You Will Learn
How to write engaging project descriptions & queries.

How to create the vital contents for your pitch package.

What different kinds of pitch videos can achieve.

How to tailor your pitch & pitch materials to different buyers.

What to say, & what not to say, during pitch meetings.

Carolyn is the award-winning executive producer of HBO's America's Dream, the National Geographic documentary, Bearing Light & TNT's acclaimed films Buffalo Soldiers + Freedom Song. She has scripted works for 20th Century Fox & a variety of indie producers. Carolyn directed & produced the short film P.N.O.K. featuring Danny Glover + Elle Fanning, the documentary Design Your Neighborhood, & an array of music videos, short films, & corporate films for Nissan, the Nashville Civic Design Center & Big Kenny's'
Beginning her career out of NYU's School of the Arts in the marketing division of Warner Bros TV, Carolyn was also a development executive at Cinecom Entertainment Group, & executive vice president of Danny Glover's Carrie Productions. An alumnus of Judith Weston's Actor/Director Lab, Carolyn studied acting with the late Geraldine Page & Uta Hagen.
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