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Learn How to Sell
Sales goes without saying is one of, if not the most critical problem that most AI startup faces (and VCs care an awful lot). This hands-on workshop will give early-stage founders a practical playbook for founder-led sales, before hiring an expensive sales team or committing significant budget to customer acquisition. We'll cover how to identify & reach your first customers when nobody knows your name, run effective outreach & customer conversations, turn early wins into a repeatable sales motion, & build the foundation for your first 100, & eventually 1,000 customers. The goal is simple: learn to sell your product yourself, validate what works, & only scale the sales function when the business is ready.
Agenda
6:00 p.m.: Doors open
6:30 p.m.: Workshop begins
7:15 p.m.: Q&A
7:30 p.m.: Networking
Who should attend?
This workshop is built for early-stage founders who need customers before they need a sales team. Whether you're preparing to launch, looking for your first 10-100 customers, or still figuring out a repeatable sales motion, you'll learn how to take ownership of sales & get closer to what customers actually want. It's especially useful for founders who want to validate demand, sharpen their pitch, build an early pipeline, & generate revenue without prematurely committing to expensive sales hires, agencies, or large acquisition budgets.
About Farzad, the host
Farzad Khosravi is a three-time founder, fractional COO, owner of the snack brand Hot Date Kitchen, & an ICF-trained executive coach who has built a dozen growth & sales teams. He has coached over 100 sales ICs & Managers at Fortune 500 companies like Salesforce, HP, PayPal, ServiceNow, & Blackstone. He has helped build & scale teams across product, engineering, go-to-market, & customer success, with operating roles spanning venture-backed startups, enterprise software, & consumer brands.
He has served as a fractional COO & CPO for multiple high-growth startups. Most recently, he served as a Fractional COO/CPO for Humoniq (YC S25, $8.5M raised) & Chief Rebel ($2M raised). At a dozen other companies, his leadership has helped secure $10 million in funding & generate millions in revenue. Earlier in his career, he built the Customer Success department at Nylas from scratch, scaling it into a full customer-facing organization through the company's $140 million Series C.
About Pioneering Minds AI:
At pioneeringminds.ai, we grow AI native pioneers who build, deploy, & govern AI responsibly & put humans at the front seat. We help YOU - our AI pioneers - to truly understand AI & create real value out of AI.
Our mission is straightforward:
Accelerate Innovation: Equip participants with cutting-edge AI tools to deliver rapid prototypes.
Foster Collaboration: Unite diverse teams-students, engineers, & civic leaders-to tackle urban challenges head-on.
Create Lasting Impact: Offer continued mentorship & post-event partnerships so promising concepts can scale beyond the weekend.
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