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With Shelby Saville (Chief Investment Officer, Spark Foundry), Jon Stimmel (Chief Investment Officer, UM), Matt Sweeney (Chief Investment Officer, GroupM), Catherine Warburton (Chief Investment Officer, Assembly), Albert Thompson (MD Digital, Walton Isaacson), Farah Zaman (Chief Privacy Officer, Meredith).
Wednesday, January 29, 2020 at 08:00 AM   $595
The Yale Club, 50 Vanderbilt Ave, Grand Ballroom


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Forecast 2020 & Beyond:
MediaPost's annual Forecast gathering of media & marketing leaders reviews how agencies & their clients have allocated spending for the coming year & how they are placing their bets for the future.

The marriage of media & detailed, digital, real-time data consummated long ago. But in 2020, the consumer & their government will begin pushing back on this cozy relationship as well as how the platforms, media & advertisers are using their assets. Things could get uncomfortable for everyone. Users are canceling & curtailing their social media use. CCPA, GDPR & cookie-killing browsers will curtail consumer trackability & heighten corporate accountability. And everyone's sensitivities are on edge in an election cycle where political campaigns use (and abuse) these same data, targeting, & media tools.

At the 2020 edition of MediaPost's annual Forecast we argue that no responsible discussion of the evolving media & data terrain can exclude the issues of privacy, consumer & regulatory pushback & accountability.

We will explore

The state of media budgets in 2020 & beyond, & what may make plans change
How the customer journey & media mindshare will impact spend
How CCPA, GDPR & new browsers are impacting trackability & media spend
Managing the oligopoly
Media, platform & advertiser accountability in a year of feudal politics
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