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EVENT DETAILS |
Join us for the second installment of our Masterclass series, co-hosted with Singapore Global Network (SGN). Through this series, we plan to feature some of the GOATS (Greatest of All Time) in various fields & have them share their knowledge with New York City's top industry leaders.
Our second masterclass is on Marketing & Branding, featuring Rachel Loh, Senior Vice President (Americas) of the Singapore Tourism Board. The masterclass will include Rachel's reflections on Singapore's transformation into a global tourism hub over the last 15-20 years, & discussions about the key drivers of Singapore's marketing success.
After Rachel's masterclass, there will be time for interactive Q&A, & also mingling with other founders, marketing leaders, & executives.
Complimentary light bites & drinks will be provided.
More about Rachel:
Rachel Loh holds the key position of Senior Vice President at the Singapore Tourism Board's (STB) Americas office. In this role, she leads efforts to promote Singapore - the 5th most visited city globally - as a top-tier tourism destination. Her work contributes significantly to Singapore's tourism sector, which generates $20 billion annually for the nation's economy.
With over 15 years in the industry, Rachel has developed extensive expertise in strategic planning, business development, & destination marketing. Together with her team, she has strengthened Singapore's appeal to international visitors, through marketing campaigns that has enhanced the city-state's global profile as a must-visit tourism destination.
Thank you to our co-host, Singapore Global Network, for making all of this happen!
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