| |
|
| |
| DETAILS |
|
Drawing from #paid's 2026 Predictions research, Connie will unpack how creators are reshaping media, search, commerce, & culture, & why the year ahead will redefine the relationship between brands, platforms, & the people who influence them.
Connie is a creative strategy leader whose work lives at the intersection of storytelling, creator culture & platform innovation. She has built her career around helping brands show up more meaningfully in the world, shaping strategies & narratives that connect people through creator-led ideas. As Director of Strategy at #paid, she leads a team developing creator-first frameworks that deepen audience connection & drive measurable growth for enterprise brands. Before joining #paid, Connie served as a Creative Solutions Lead at TikTok Canada & was a founding member of the TikTok Creative Lab. In that role, she supported product marketing initiatives, drove nationwide adoption of TikTok's creative tools & helped advertisers develop platform-native brand stories & ad concepts informed by culture, experimentation & emerging AI capabilities. Her path also includes leading social strategy & digital marketing at Warner Music Canada, as well as shaping cultural storytelling in earlier editorial & branded content roles at VICE & Beatport, where she launched the Canadian edition of THUMP. Across every chapter, Connie brings a belief in the power of creators, culture & well-crafted stories to move brands forward in ways that feel authentic, human & impactful.
This session offers a look at the shifts reshaping the creator economy. Connie breaks down #paid's 2025 flashbacks, the trends already accelerating in 2026, & the six big predictions, from global creators to AI companions, that will shape what's next.
01
2025 Future Flashbacks
A look back at #paid's biggest predictions for the creator economy: creators becoming the new media, powering discovery, & driving commerce, & how many of those shifts have already come to life faster than expected.
02
2026 Low Hanging Fruit
The momentum is already here: creators are showing up on every screen, platforms are blending together, direct-to-fan monetization is taking off, & niche & nano creators are gaining real influence. These are the trends brands can tap into today.
03
2026 Predictions
A forward view of the six major shifts #paid sees shaping the future, from global creators & IRL experiences to the split between synthetic & deeply human content, the next wave of creator commerce, machine-influenced trends, & AI creator companions redefining fandom.
Details of the Evening
What's Included
Gourmet Light Refreshments - Enjoy a curated selection of artisanal bites & small plates, perfect for connecting with colleagues.
Settle in for easy conversation & good company in a warm, welcoming space. With a thoughtful selection of beer & wine on hand, it's the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
|
|
|
|
|
|
|
|
