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Setting the Standard brings together founders, investors, executives, creatives, technologists, & innovators for an evening of thought-provoking conversations on how artificial intelligence is transforming fashion, finance, retail, media, & the future of business.
Hosted during the summer in New York City, this intimate gathering features two moderated panel discussions followed by curated networking with the people building tomorrow's most influential companies.
99 YARDS - An AI-powered fashion ecosystem connecting brands, creatives, agencies, manufacturers, & fashion professionals into one streamlined platform.
Breakline Society - A curated community connecting founders, investors, & innovators across AI & emerging technologies.
Retail Women in Tech (RWIT) - A global 501(c)(3) nonprofit advancing the future of retail & technology through education, mentorship, leadership, & community.
The Fashion Tech Exec - A strategic advisory firm helping growth-stage fashion & retail technology companies become scalable, investable businesses.
Event Schedule
5:00 PM - Networking Reception
Complimentary wine & Prosecco served throughout the evening. Enjoy an AI-powered cocktail experience presented by our cocktail sponsor, Breakreal.
6:15 PM - Panel 1: Building the Future of Fashion
6:55 PM - Panel 2: The Future of Money
7:30-9:00 PM - Curated Networking Reception
Hosted By
Tony Henry, Founder, & CEO of 99 YARDS
As a fashion producer & entrepreneur with over 10 years of experience in the fashion industry, producing fashion shows & creative experiences across major platforms, including New York Fashion Week (NYFW) & Miami Swim Week. Throughout his career, he has worked closely with designers, models, production teams, & creative talent to bring fashion concepts to life on the runway.
Panel 1: Building the Future of Fashion
Moderator: Kimberly Morgan is the Founder of The Fashion Tech Exec,
2026 RETHINK Retail Top AI Leader & Top Retail Expert. A fashion & retail tech operator with 20+ years in commercialization, GTM strategy & enterprise transformation, she advises growth-stage platforms on scaling with precision & serves as Head of Community & Growth of Retail Women in Tech.
Julie Coin is the founder of Midnighties
A luxury sleepwear brand reimagining women's pajamas with built-in support that blends comfort, confidence, & thoughtful design. With a background spanning global finance, startup operations, & executive leadership, she now advises founders as a Fractional COO while building innovative consumer brands. Julie is passionate about helping entrepreneurs scale strategically & has become a respected voice in fashion, e-commerce, & startup operations.
Karim Momin is a Partner at Morrison Cohen
He advises startups, growth-stage companies, venture capital firms, & institutional investors on corporate transactions, venture financing, mergers & acquisitions, & general business matters. He has extensive experience guiding companies through every stage of growth, from formation & fundraising to strategic exits & complex commercial transactions. Known for his practical, business-oriented approach, Karim is a trusted legal advisor to entrepreneurs & investors navigating the innovation & technology ecosystem.
Zhanna Alekseeva is the Co-Founder & CEO of Fits,An AI-powered fit intelligence platform helping fashion brands improve sizing accuracy & reduce returns. Before founding Fits, she spent over a decade leading technology & production across fashion & e-commerce, working with brands including Amazon, Macy's, Calvin Klein, Target, & Movado. She founded Fits to solve one of fashion's biggest challenges: helping shoppers find the right fit.
Panel 2: The Future of Money.
Moderator: Lucia Lu, Founder & CEO Of Breakline Society
Breakline Society is an emerging Chinese founders community based in NYC. With experience in AI, quantitative finance, & entrepreneurship, Lucia builds communities connecting hundreds of founders, investors, & professionals across AI & FinTech through curated panel & networking events to help more builders be seen, heard, & supported.
Briony J. Driscoll - Private equity, Venture capital
Her practice on mergers & acquisitions, private equity, venture capital and, other strategic transactions across a broad range of industries. She has particular experience advising clients in the fintech & digital assets space on matters including startup formation & financing, venture financing structures that integrate token exposure, & complex commercial agreements, including technology services agreements.
Ned Lomigora is the Founder of 387 Labs & Managing Partner at Falcon Venture Partners
where he helps startups & enterprises leverage artificial intelligence to build & scale innovative products. A serial entrepreneur with a background in engineering from MIT, Ned has founded & led multiple technology companies while advising founders, investors, & research institutions on AI, venture capital, & product strategy. He is also an active leader in the startup ecosystem, serving with the MIT Enterprise Forum of New York City & collaborating with organizations including Harvard & Stanford on AI & emerging technology initiatives.
Space is limited. RSVP required.
Sponsored BY
Morrison Cohen - consistently ranks as one of the top midsize firms in the United States, offering a more personalized approach to the practice of law. Our team of 120 lawyers partners with our clients across practices & sectors to create a thoughtful experience with sophisticated results. Our Emerging Companies & Venture Capital lawyers advise early- & growth-stage companies & investors in every type, aspect, & phase of venture capital & growth equity financings. We regularly act as outside general counsel to early-stage ventures of all types, providing practical, efficient, strategic advice & legal guidance on day-to-day issues, including commercial contract negotiation, employee benefits, labor issues, intellectual property protection, data privacy, litigation, real estate leasing, establishment of credit facilities & other debt financings, & structuring for future growth (whether by acquisition or otherwise).
Press-on Nail Gift: Pink Lady Nail Studio is a premium press-on nail brand bringing handcrafted salon-quality designs to your fingertips - anytime, anywhere. www.pinkladynailstudio.com
Cocktail sponsor: Breakreal, providing an AI-powered cocktail experience: They can provide an AI-powered cocktail experience during the event, sponsoring up to 20 complimentary cocktails within a 2-hour activation window. https://www.breakreal.com
LipManTV focuses on content across finance, tech, real estate, art, & music. We deliver high-impact visuals that support marketing goals, elevate brand presence, & help brands stand out through clear, authentic storytelling on digital platforms.
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Important Notice for Guests
Admission
Admission to this event is subject to approval. Approved guests will receive a confirmation email with event details. Invitations are non-transferable. Additional information will be shared closer to the event date.
Code of Conduct
By attending, you agree to:
Be respectful, professional, & courteous to all attendees, speakers, sponsors, venue staff, & event organizers.
Comply with all venue rules, policies, & applicable laws.
Refrain from harassment, discrimination, intimidation, unwelcome verbal or physical conduct, or disruptive behavior.
Respect the privacy & personal boundaries of fellow attendees.
If you experience or witness behavior that violates this Code of Conduct, please notify a 99 YARDS team member immediately. Violations may result in removal from the event without refund & exclusion from future 99 YARDS events.
Assumption of Risk & Liability Waiver
Attendance & participation in this event are voluntary & at your own risk. 99 YARDS, its affiliates, sponsors, partners, organizers, volunteers, & venue providers are not responsible for any personal injury, illness, loss, theft, or damage to personal property that may occur during or in connection with the event.
Photo, Video & Media Release
By attending this event, you grant 99 YARDS & its partners the right to photograph, record, & capture your likeness, voice, & appearance in photos, videos, & other media. These materials may be used for marketing, promotional, educational, editorial, & commercial purposes across digital, print, social media, & other channels without compensation or further approval.
Communications
By registering for this event, you agree to receive event-related communications from 99 YARDS. You may unsubscribe from marketing communications at any time.
Sponsor Communications
You acknowledge that your registration information may be shared with event sponsors & partners for relevant follow-up communications, networking opportunities, products, services, & future event invitations.
Privacy
By registering for & attending this event, you agree to the 99 YARDS Privacy Policy & Terms of Use.
No refunds
If you do not agree to these terms, please do not attend the event.
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