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With John Kennedy (Product Lead, Amazon).
Tue, Aug 09 @ 05:00 PM   FREE   Online
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Most SaaS companies start with a vision & build top-down. One of the main reasons Amazon is so successful is its ability to deliver innovation by working backwards from the customer. Learn why working backwards is effective & how to run a working backwards product lifecycle.

Main takeaways:
- What it means to work backwards from the customer
- How to pitch customer derived products & features to your leadership
- How to execute a customer-centric pivot

Come join us on Launch! (, Product School's exclusive community for Product People to learn, exchange ideas & build better together.

Meet the Speaker: John Kennedy

John is a Product Lead with years of experience building great products. He is currently working on GameTech at Amazon Web Services.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

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Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certifications are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

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