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/-73.98835754,40.74634552,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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There are many ways to identify insights & validate ideas, though many product development teams stick to a small number of approaches. This talk walks through different ways to test ideas, from 1:1 user interviews to A/B testing at scale.Main takeaways:- Define your goals, figure out whether you have sufficient projects to achieve them, & how you're going to validate your initiatives. - Create your toolbox of ways to identify insights & validate ideas as effectively as possible. Add to this toolbox whenever you get the chance.- Be pragmatic when it comes to validating ideas. Different situations call for different types of testing so don't get hung up on one way of doing things.
Meet the Speaker: Tim Holley
Tim Holley is the VP of Product at SoulCycle. Leading the Product Design & Product Management teams, Tim is responsible for building digital products that help to create a personalized experience between riders & their instructors & studio teams. Prior to SoulCycle, he was the Senior Director of Product Management at Etsy focusing on Retention, Internationalization, & new business verticals. Tim began his career in London as a Product Manager at Onzo working to help energy utilities apply big data & analytics to transform customer relationships & improve energy efficiency. He received a Master's degree in Management Science & Engineering from Stanford University & a Bachelor of Science in Industrial Design from Brunel University London.
View the Speaker's LinkedIn
--Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to events@productschool.com- For last minute questions, send a text to: (646) 679-7377ProductSchool New York - REGWSP -->Workshop - PMWSP -->
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