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With Brian Cugelman (Sr Scientist & Dir. @ AlterSpark). Essentials of applying psychology to human-centered websites, apps & campaigns. 3 workshops over 5 days w/ certification options.
Monday, May 21, 2018 at 09:00 AM   $699
Centre For Social Innovation, 601 W 26th St, Ste 325

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This 2-day foundational workshop covers the essentials of applying psychology to human-centered websites, apps, & campaigns that are motivating, usable, & engaging.

Participants learn how to recognize & apply a wide variety of persuasive design principles, focused on boosting users' cognitive understanding, motivation, trust, decision making, short-term action, & long-term loyalty.

During the workshop, participants gain experience conducting psychological audits, user tests, & advance their skills in applying behavioral science to information architecture, navigational systems, user flows, wireframes & more.

Optional 3rd Day Workshop:

After completing the first 2 days, you'll qualify to take our advanced 3rd day workshop on psychological architectures. This workshop covers persuasive user journeys, psychological design templates, feedback psychology, along with tools for modeling complex digital processes. This is our most hands-on workshop, with lots of wireframing, process modeling, & creative content development.
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