Practical tips, both creative & economic, for crafting content that will find an audience & sell to distributors.
Streaming services, television networks, & film companies all have something in common - they each want & need content. It's the lifeblood of the industry. From scripted to unscripted & documentary, there are rules, concerns, & techniques that inform them all. So what makes content connect with audiences? And who is the audience? And once you have your content, how do you sell it so that it reaches them?
In this three-part class, you'll gain insight into the intricacies of the content world today from Ray Giacopelli, a programming & media-research consultant who has decades of experience in the industry. He'll teach you about the practical attributes that can make your project more (or less) desirable to prospective distributors, from both creative & economic standpoints.
Before you even begin crafting content, you can know the end-game of where your story goes.
This class is best for those who have a basic knowledge of the industry, or who have gone to film school but have never gotten a dose of current business realities & needs. It's also best for professionals struggling with projects in this new environment.
What You Will Learn
What companies & audiences are looking for today & how the businesses are now structured
How to understand & target an audience
Understanding the specific elements than can attract or deter buyers from purchasing your content, factoring in elements like an ensemble cast vs star vehicle, political balance, positioning genre, & humor
How to know you have created appealing, intriguing content (and not fallen too madly in love with flawed ideas)
Arrive at a more global sense of what a project can (and must) be
Most recently he worked in Programming/Research at AMC Networks, joining just before Mad Men' & Breaking Bad' were about to debut. He designed the audience research that guided Mad Men' season two, & was part of the group that saw the potential in, & pushed to develop The Walking Dead' right from the initial script. He worked with all five AMC Networks (AMC, WEtv, IFC, Sundance, & BBC-America) forecasting the audience potential of scripts, treatments, pitches, & schedule scenarios. These forecasts were used by all departments: Programming, Sales, Finance, & Senior Management. Previously, Ray worked in Research at Comedy Central, & earlier was the SVP Research at USA Networks & SyFy. His media career began Script Reading at Warner Bros. Pictures, where he found the source material for Stanley Kubrick's Full Metal Jacket'.
Ray Giacopelli is a Programming & Media-Research consultant, with decades of experience in Television & Film.